The Nation's Health

Royal Life Saving: Don't Drink And Don't Sink

Beer glass

Royal Life Saving (Australia)

The agency 303 has developed a series of prints for Australian organisation Royal Life Saving which deals with problems of accidents on a water with children and adults. The advertising campaign warns against bathing in a condition of alcoholic intoxication. Slogan: «Almost half of all adult drowning deaths involve alcohol».

The Sinking Man

The sinking person
The sunk boy