Without Condoms

Channel MTV has presented a series of prints of propagation of safe sex.
On what this sleeve alone laying on asphalt is similar?
Why the guy aims in the girl from a pistol?
What for in a condom have thrust a bullet?

Propagation of Safe Sex

All is simple — Portuguese Ogilvy realises idea of an advertising campaign of channel MTV, propagandising safe sex. According to founders, the man who does not use a condom, represents threat, comparable with the weapon. The idea is interesting, but is a little one-sided.

If the man — threat of transfer of infections, the woman for the man — similar threat. If to assume, that Portugueses meant undesirable pregnancy sleeves and the weapon here look obvious search.