Something Effective and Very Inexpensive

Romanian agency Arsenoaiei and Matasel has set more than 40 stars of show business and sports of Romania in invalid carriages to lower breakdown susceptibility on country roads.

The police of Bucharest disturbed by increasing number of incidents on roads to winter months and consequently and an increasing death-roll and wounded men, has addressed in agency Arsenoaiei and Matasel with the request to think up something effective and very inexpensive. Because money for media at police is not present.

The agency has decided to make a start from the main reason of any person which it is not very attentive on road: «With me precisely happens nothing».

Show-Business Stars In a Role of Invalids

The person has not got used to see itself from a role of a victim, however he has got used to compare itself to favourite celebrities, to sympathise with them, to imitate. Campaign has received the name «the Invalid there can be everyone».

The police was possible manage with more than forty representatives of a scene, TV, cinema, sports that they have appeared on screens of TVs in news and various teleshows in invalid armchairs and have told about danger on roads. On assurances of agency, stars of carriages has seen about 5 million televiewers of Romania, and number of emergencies has decreased almost on 20%.