The Nation's Health

Earphones-Killers

During street

Street in Australia

DDB Sydney (Australia) has started social campaign which lifts a theme of a carelessness of pedestrians on the road, caused by use of ear-phones. The agency underlines, that the set of teenagers dies, listening to the iPod's during street transition.

Social campaign
Use of ear phones

The creative idea shows wires from ear-phones as a chalk which lead round bodies of victims.