The Nation's Health + [USA]

About Arthritis Foundation

The Technological Harm

Ad Council and Arthritis Foundation have started an advertising campaign against arthritis. Recent researches have shown, that one of five adult Americans suffers an arthritis. It is 46 million persons, and by 2030 number of people sick of an arthritis will reach 67 million persons.

Growth is connected by that the human life becomes more comfortable. Modern technologies do all for comfort of the modern person, hence people become all less mobile. Without movement joints lose flexibility, this factor leads to arthritises.

Arthritis Preventive Maintenance

Ad Council and Arthritis Foundation have decided to urge adult Americans to move more by means of videoclips in which people dance, being engaged in the most usual daily affairs and showing excellent flexibility of joints and harmony of a body.