On a wall near Auckland's Otara market M&C Saatchi New Zealand created a stencil depicting Constable Sanalio (Lio) Kaihau comforting a distressed woman. She saw demons urging her to commit suicide. Lio saw a way to help. By talking of their shared beliefs and praying with her, Lio calmed her, reassured her and prevented her from acting on thoughts of suicide, an example of how empathy plays a critical role on the front line.
Category: Public services & utilities;
Client: New Zealand Police;
Agency: M&C Saatchi New Zealand;
Production: String Theory;
Country: New Zealand;
Executive Creative Director: Dave King;
Art Director: James Bowman;
Copywriter: Nicci Doak;
Agency Producer: Nick Barnes;
Illustrator: Otis Frizzell;
Studio â Sean Collier;
Account Team â Christina Mossaidis, Lacey Swanepoel;
Client Team â Campbell Moore, Russell Pilcher.