The Nation's Health + [time]

The Hero

Hero

Every year around 40,000 people take part in the Bridge to Brisbane fun run, but the charitable raise is relatively modest. Time to put fundraising back on the agenda. So Junior created Hero Time. For every dollar you raise for charity, you get one second off your finishing time. Raise $100, get 100 seconds off. You get the idea.

Category: Charities & appeals;
Client: News Queensland;
Agency: Junior, Brisbane;
Country: Australia;
CD/Copywriter: Jonathan Drapes;
Copywriter: Kirsten Twigg;
Art Director: Simon Buutveld.