The insight behind re-establishing Actalâs position as the solution for indigestion woes is Hong Kongersâ love for food. The series of print ads from Grey Singapore aim to demonstrate that Actal is the expert at eliminating post-meal stuffed sensations like gastric pains, heartburns and stomachaches. This is shown by stuffed toys overstuffing themselves with meals after meals (made of 'cotton' food) to their heartsâ content, without any worry.
Category: Pharmaceutical & medical;
Client: Actal Antacid – INVIDA (Hong Kong) Limited;
Agency: Grey Group Singapore;
Chief Creative Officer: Ali Shabaz;
Copywriter: Joseph Cheong;
Art Director: Ang Sheng Jin;
Art Director: Boo Wei Yi;
Art Director: Shum Qi Hao;
Producer: Bobby Koh;
Assoc Creative Director: Ang Sheng Jin;
Photographer: Jeremy Wong (Nemesis Pictures);
Retoucher: Evan Lim (Magic Cube);
Account Supervisor: Jennifer Sim;
Advertiser's Supervisor: Gary Cheung.