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OSIM — the Foot Massager №1

Health to my feet

This is an idea about empathy. We simulate how women feel on their feet when they wear high heels for all day long. The feeling should be a pricking! That's why an image of the feet wearing in high heels was formed by pins on a notice board. It tells how much pain the feet are suffering. If you feel the same, OSIM uPhoria is the solution.

Advertising Agency: Draftfcb, Hong Kong;
Creative Directors: Iris Lo, Timothy Chan, Ming Chan;
Art Directors: Ming Chan, Jeff Lai, Chiu Wai Hung;
Copywriters: Timothy Chan, Jann Yu;
Illustrator: Joe Wan.