The Children's Day In Brazil
October 12th is known in Brazil as "Children's day". Propeg created a campaign for the Ministry of Cities of Brazil that used the fact that October is the month of children's day to draw attention to the number of children that die due to car accidents in Brazil each day. The idea of the ad is to impact the reader and make him reflect about what can be done to help reduce car accidents.
Category: Public interest;
Client: Ministry of Cities of Brazil;
Agency: Propeg;
Country: Brazil;
Chief Creative Officer: Ana Luisa Almeida;
Creative Director: Maurício Passarinho;
Art Director: Frederico Vasconscellos;
Copywriter: Mauricio Passarinho;
Copywriter: Vinicius Lima;
Account Director: Adriana Mercandante;
Photographer: Bulldog Estudio;
Account team: Nathalia Cassia;
Account manager: Janaina Almada.