Greenpeace Australia

This simple piece of outdoor from Havas Worldwide, Sydney featuring a confronting image of a baby turtle in a sandwich, was designed to raise awareness of Greenpeace's 'Canned Tuna Ranking' — a league table that shows consumers which brands are using the most sustainable methods of fishing for tuna.

Client: Greenpeace;
Agency: Havas Worldwide, Sydney;
Country: Australia;
Executive Creative Director: Steve Coll;
Copywriter: Jeremy Vernon;
Art Director: Ben Pearce;
Production company: The Pool;
Planner: Phil Johnston;
Group Account Director: Scott McIntyre;
Agency Producer: Warrick Nicholson;
Photographer: Sean Izzard;
Retoucher: Cream.