Tobacco caused 100 million deaths in the 20th century. If current trends continue, it will cause up to one billion deaths in the 21st century. Unchecked, tobacco-related deaths will increase to more than eight million per year by 2030.
Advertised brand: Tunisian League for Citizenship;
Advertising Agency: O10, Tunisia;
Art Director: Sabbagh Anas;
Copywriter: Trabelsi Mehdi, Hmaied Slim.