The Nation's Health + [health]

Intermark Group Launches New Brand Anthem for Physicians Mutual: The Bakery

Intermark Group has just launched a new brand anthem campaign for Physicians Mutual, a nationally recognized life, health, and retirement insurance company based in Omaha, Neb. The campaign includes a digital campaign, television spots and partnership with the Hallmark Channel and Hallmark Movie Mysteries. The spots focus on the positive experiences that customers have had with Physicians Mutual, which have earned them a 97% customer satisfaction rating.

Credits:
Advertised Brand: Physicians Mutual
Campaign Title: Brand Anthem 2016
Execution Title: The Bakery
Advertising Agency: Intermark Group, Inc., Birmingham, AL (USA)
CHIEF CREATIVE OFFICER: Keith Otter
GROUP CREATIVE DIRECTOR: Jeff York
ART DIRECTOR: Blake Young
COPYWRITER: Kristina Altepeter
GROUP EXECUTIVE INTEGRATED PRODUCER: Chris Mann