The Nation's Health + weight

Xenical — Lethal Obsession

Thin pig

Thin Pig

Agency Pragma DDB (Chile) advertise a preparation for growing thin by means of "fat-free" cows and pigs. The preparation for weight reduction XENICAL has replaced a communication platform with frightening on the encouraging. If earlier advertising maintained an image of death and was accompanied by a slogan «Lethal obsession» last prints urged to encourage target audience in hard business of a weight loss.

The pig and cow inform modelling appearance to the consumer an essence of action of preparation Xenical: thanks to the basic component of a preparation, the human body does not acquire the fats arriving with fat food. Brawny animals urged to illustrate a slogan: "Reduce fat from your meals".

Thin Cow

Thin cow

Earlier advertising of a preparation was also more medical: adiposity represented not as a cosmetic lack, and as illness which can lead to a lethal outcome. Coffins from a butter and a skull from fat cheese are capable to influence deeply fear of the person before death, but lean cows cause the necessary associations with health and symmetry.

adv, Animal Planet, diet, fat, life, print, and more:

Relevant to: Xenical — Lethal Obsession + weight