National Cancer Screening Service

Irish agency McCann Erickson Dublin for National Service on cancer revealing has made social video in which has skilfully transformed the young girl into the elderly woman.

Transformation is carried out for 30 seconds and is practically imperceptible for eyes. Only after the lapse of a certain time interval the person notices, that the pretty young girl, not losing, however, the beauty, grows old on eyes. Red hair brighten, the physiognomy becomes covered by wrinkles, eyes lose shine... For installation of this social video, advertising agency Finish London has connected physiognomies of three women of different generations from one family.

This reception McCann Erickson Dublin and Toytown Films used to illustrate about what it is spoken in a trailer. That each woman varies, and we any of these changes see, and any are not present. And here those invisible changes can essentially reduce a life of the woman — imperceptibly appearing cancer of a neck of a uterus is necessary for revealing as soon as possible because in this case it is possible to guarantee practically to the woman yet one year of a happy life.

CervicalCheck is a new social public health service in Ireland which carries out free screening of all women of Ireland from 25 till 60 years. Social video has the purpose to tell to women about this problem and to invite them to inspection.