The Nation's Health

Dangerous Dreams

Sheep in a dream

No Sleep If Driving!

The New Zealand committee on safety of traffic Rodney District Council and agency SAATCHI & SAATCHI NEW ZEALAND have presented an advertising campaign, calling not to sit down a wheel in a sleepy condition. A series of prints shows the dozing driver who already starts to have dreams, but quite real objects "rush" into them from a counter strip.

A Dangerous Dreams

Soft dream
White clouds