The Nation's Health

The Danger

Horde of snakes

The Shark

In New Zealand, as well as in any other country of the world, people annually perish, passing road to not put places. Agency Ogilvy New Zealand struggles with this problem by means of advertising on asphalt.

Auckland City Council has ordered campaign which calls "Don't step into danger", equating danger from the car with a shark, a volcano, a snake.

A Dangerous Road

Shark at ocean
Volcano lava