The Nation's Health

You Can All Change

Fund of the Help to Children

Within the limits of social campaign against children's prostitution agency BBH London has placed interactive video-posters in city streets. The British organisation of the help to difficult children and teenagers Barnardo's has started campaign «Turning Children's Lives Around», called to pay attention to a problem of children's sexual violence and to collect donations in fund of the help to children, the tyrants who have fallen by victims.

The main heroine of campaign was the girl-teenager who has acted in film in TV a spot, and also has appeared on the interactive video-posters placed at bus stops and streets of London. The posters supplied in capacities for donations, represent the girl hammered into a corner. When the passer-by endows a coin, the girl lifts eyes and smiles in a gratitude sign, and on the screen there is an inscription "Thanks".