The Future Gold of Cannes
Agency BDDP & Fils has carried out in Paris unusually beautiful action, dated for the World Day of Water.
Noncommercial organization Solidarités International which specializes on rendering assistance to the countries experiencing difficulties with satisfaction of the most basic human requirements, has addressed in the Parisian agency with the request to draw attention of Frenchmen to a problem of shortage of potable water in the world and to increase a stream of donations.
In the center of Paris, near the Louvre, — is installed the special design — a dynamic poster by light and water.
Installation of Light & Water
Streams of water and submitted rays of light created inscriptions and images which at first intrigued passers-by, and then explained an essence. The combination of terrible messages and improbable beauty of the falling illuminated water strengthened impression.