Overcrowding in Emergency Departments is a serious issue. Patient loads during winter sometime mean that waiting times can stretch out for hours and anyone who's spent time in an ED knows this is no picnic.
Our challenge was to tell people that they're part of the problem, without telling them they're part of the problem. We decided that a lighthearted approach would be the best way to get our message across and keep the public on side in the process.
Category: Health & safety;
Client: SA Health;
Agency: Showpony Advertising;
Country: Australia;
Executive Creative Director: Parris Mesidis;
Art Director/Copywriter: Jonathan Pagano;
Art Director/Copywriter: Nic Maumill;
Photographer: Liam West.