A print campaign for Rediscover Dairy, demonstrating that milk is full of goodness. Namely so full of goodness that it's too much to handle for people who don't have any goodness in them to begin with.
Category: Drinks, non-alcoholic;
Client: Rediscover Dairy;
Agency: FoxP2, Cape Town;
Production: Egg Films;
Country: South Africa;
Executive Creative Director: Justin Gomes;
Art Director: Ryan Barkhuizen;
Copywriter: Simon Lotze;
Agency Producer: Kirsten Clarence;
Photographer: Bruno Bossi;
Photographer: Michael Biach.