This is an idea about empathy. We simulate how women feel on their feet when they wear high heels for all day long. The feeling should be a pricking! That's why an image of the feet wearing in high heels was formed by pins on a notice board. It tells how much pain the feet are suffering. If you feel the same, OSIM uPhoria is the solution.
Advertising Agency: Draftfcb, Hong Kong;
Creative Directors: Iris Lo, Timothy Chan, Ming Chan;
Art Directors: Ming Chan, Jeff Lai, Chiu Wai Hung;
Copywriters: Timothy Chan, Jann Yu;
Illustrator: Joe Wan.