International Peace Day
Developed by Leo Burnett Chicago, in partnership with Peace One Day for the D&AD's first ever White Pencil, the social movement aims to join conflicting people through food in celebration of International Peace Day on September 21, 2012.
To build awareness, Leo Burnett Chicago is asking chefs, restaurants, food ambassadors and foodies around the world to join the Recipeace movement. People can pledge for peace by cooking a meal inspired by recipes that have resolved conflict in history, visit a participating restaurant reserving tables for peace meals or tweet ideas of individuals who should come together over food for peace.
By building awareness for Peace Day on a global scale, we can inspire peaceful action on an individual level. Recipeace strives to make September 21st the largest global reduction of violence ever recorded on a single day by making it the day people come together over a great meal.
Recipeace is a social movement aims to join conflicting people through food in celebration of International Peace Day on September 21, 2012. To build awareness, Leo Burnett Chicago is asking chefs, restaurants, food ambassadors and foodies around the world to join the Recipeace movement. People can pledge for peace by cooking a meal inspired by recipes that have resolved conflict in history, visit a participating restaurant reserving tables for peace meals or tweet ideas of individuals who should come together over food for peace.
Letter to Peace Master
Media: Print;
Geo: United States;
Category: Public interest;
Advertising Agency: Leo Burnett, Chicago, USA;
Client/Ad or Campaign: Recipeace;
Agency: Leo Burnett Chicago;
Global Chief Creative Officer: Mark Tutssel;
Chief Creative Officer: Susan Credle;
Creative Director: Matt Miller;
Creative Director: Phil Jungman;
Producer: Laurie Gustafson;
Art Director: Kate Harding-Jackson;
Copywriter: Adam Ferguson;
Director of Design: Alisa Wolfson;
Account Director: Josh Raper.