The Nation's Health

Stop Smoke Today

No Smoking!

No Smoking, No problems!

Brand: Secretaria de Saúde de Pernambuco.
This is the 1st step of lung cancer.
And tuberculosis, chronic bronchitis, high blood pressure, heart attack, cardiopulmonary failure, pneumonia, diabetes and over 80 diseases. Be smart. Stop smoke today.

Advertising Agency: Blackninja, Recife, Brazil;
Creative Director: Lenilson Lima;
Art Directors: Daniel Edmundson, David Alfonso, Bertone Balduino;
Copywriters: Ricardo Santiago, Ian Thomé;
Illustrator: Bertone Balduino;
Account director: Maria Edith;
Account managers: Cyntia Beltrão, Diego Espíndola.