Stop Smoking!
Do you swear on your child's life to test your smoke alarm this weekend?
When you change your clock test your smoke alarm.
Fire kills. You can prevent it.
Brand: Department For Communities & Local Government;
Geo: United Kingdom;
Category: Public interest;
Advertising Agency: RKCR/Y&R, London, UK;
Creative Directors: Mike Boles, Jerry Hollens;
Business Director: Nick Fokes;
Planner: Neasa Cunniffe;
Account Director: Graham Smith;
Photographer: Giles Revell;
Designer: Lee Aldridge;
Media Company: M4C.