International Day for the Elimination of Violence against Women

November 25th is International Day for the Elimination of Violence against Women. Every year, 122 women die as a cause of domestic violence in France. The French women's rights organization Ni Putes Ni Soumises (NPNS) wanted to raise French people's awareness about the issue.

BETC Paris is a long-time partner and supporter of the NPNS-organization and created the print campaign "Bruises". The campaign was launched all over France. The visuals, which at first appear as an aesthetic work of art, reveal an important and tragic message at a second look as each one of them tells an individual story of deadly violence.

Category: Public interest;
Client: International Day for the Elimination of Violence against Women;
Agency: BETC Paris;
Country: France;
Creative Director: Stéphane XIBERRAS;
Art Director: Francis De Ligt;
Copywriter: David Soussan;
Photographer: Eric Traore;
ART BUYING: IsabeLle MOCQ, N Karine GREALOU;
PRODUCTION: Catherine BOUCHAUD.