Category: Public interest;
Agency: McCann Erickson;
Brand: Alzheimer Society;
Geo: Europe, Turkey;
Advertising Agency: McCann, Istanbul, Turkey;
Chief Creative Officer: Folker Wrage;
Creative Director: Firat Yildiz;
Seniro Art Director: Çaglar Cengiz;
Copywriter: Pinar Cingöz;
Account Manager: Isil Uygur;
Photography: Bogaç & Semih/Rpresenter.