The Nation's Health

Homeless Charity
Homeless Charity

Motz is the most popular magazine for homeless people in the German capital. For the campaign, international known top designers created coats made of the motz newspaper. At a press conference homeless people presented them to the public to gain attention for their situation, especially in the winter months.

Advertising Agency: glow, Berlin, Germany;
Creative Director: Johannes Krempl;
Art Director: Franziska Knöpfel;
Graphic: Janet Kofler;
Account Managers: Nikolai Knabner, Fabian Ulrich;
PR Manager: Helena Feuerbach;
Photographer: Benjamin Rein.