Sleeping with Allergy

The idea is based on a simple true insight, which is when you got allergy it is impossible to sleep normally, you will keep dancing in bed all night forming all kinds of weird shapes with your body because of itching. So we spoofed on that insight, and we created the art of sleeping with allergy, an art that need a lot of practice.

Advertising Agency: Memac Ogilvy, Cairo, Egypt;
Creatives: Michael Habib, Khaled El-Sherbiny, Bassem Fahmy;
Art Director: Michael Habib;
Copywriter: Khaled El-Sherbiny;
Illustrator: Ryad Yousry;
Photographer: Ahmed Othman;
Account Directors: Noha Rashid, Mohsen Farid.