The Nation's Health

"Talking Bones" for Danish Dignity Institute Campaign via Grey Paris

More than 125,000 political violence and torture victims live in France.
Yet, the Government has still not implemented a health and social security policy to help or assist victims.

Based of these observations, The Dignity Institute – an international association based in Denmark
with 30 years’ experience across 20 countries – has mandated Grey Paris to run an awareness campaign.

TORTURE AS YOU HAVE NEVER SEEN IT BEFORE
With « Talking Bones », Grey Paris takes you intimately closer to the victims suffering.
The agency had the innovative idea of recording torture victim’s audio testimonies on their own medical x-rays.
Place the x-ray on a turntable and you can play it like a vinyl record and listen to Arta’s, Adnan’s and Fidele’s stories.

A hypnotically, mind-blowing effect.
Hearing the victims’ stories - whilst seeing with your own eyes their physical injures- forces you to face the reality.

It is impossible to ignore.
Suddenly, you become brutally aware that torture is not exactly as you imagined.
It is not a distant issue but a tangible reality in France.

In order to make torture a key issue of debate - Grey Paris sent vinyl records to key French
influencers to create a real conversation about this highly sensitive subject.

Creative Credits:
Advertising Agency: Grey Paris