The Nation's Health + health

All nature natural green coffee extract in the strongest dose is now available on the American market. Any cell fat won't resist this breakthrough ingredient.
Lanes Health - Let Mama Lanes App

Motivated by the relationship between the Greek mother and her offspring, socialab in association with Lanes Health created the application "Let Mama Lanes".

The main purpose of this activation is to create awareness of Lanes Health and its products, in a funny way.The application is about the favorite taglines of mothers, such as “Take a jacket with you”

“Don’t be late!”, “Wake up, it’s almost afternoon”. The fans were asked to write in the application which is the tagline that their mothers often tell them.

On the 1st day of the application’s release more than 1.000 mothers’ taglines were gathered.

The purpose of this activation is to create awareness and also to increase the page’s reach and fans. Apart from that, we would like the page to be friendlier and funnier to the fans.

Creative Credits:
Advertised brand: Lanes Health
Advert title(s): Άσε τη μαμά να...Lanes
Headline and copy text (in English): Let Mama Lanes
Advertising Agency: Socialab, Athens, Greece
Agency website:
Art Director: Tonia Loran
Copywriter: Irini Georgi
Designer: Mariana Evmolpidou
Account Director: Tasos Veliadis
Account Director: George Anagnostopoulos
Account Manager: Eva Mpouzi

Using this natural green coffee bean extract, known and used for centuries, is nothing more, but a return to the old methods of our ancestors. Natural medicine blessed green coffee for improving the digestive tract and bloodstream to work properly. When it was discovered that green coffee helps to lose weight effectively - it quickly became a real television hit. The effects of green coffee bean extract have been clinically studied by a group of scientists from the University of Scranton (Pennsylvania , USA ) who used a control group that was double-blind. People using GREEN COFFEE Plus lost 21 lb on average. Their BMI index fell by 10,3 %, and the percentage of body fat decreased by 15.8 %. And that's just within the first 6 weeks of treatment!

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Relevant to: Lanes Health - Let Mama Lanes App + health

The most powerful green coffee bean extract is available in the USA now! It will take your fat away, and won't give it back!