The Nation's Health + PETA

New Peta Ad - Do It Like They Do

Pamela Anderson

I was really liking the new ad for Peta, "Do It Like They Do" until they made the stupid claim that vegans have a bigger sexual appetite. Anyway here is Peta's blurb on the benefits of going vegan...

From humping bunnies to bonking buffalo – animals are getting frisky in our brand-new ad, produced by top creative agency Fallon! The mischievous video drives home the message that vegans are much more likely to be, well, in the mood, thanks to the proven (sexual) health benefits of a plant-based diet.

The secret to vegans' enhanced sex drive is simple: their diet is free from the artery-clogging cholesterol found in meat, eggs and dairy products, leaving them with better blood flow and a body that functions better – including in the bedroom! Vegans are also, on average, fitter and slimmer than meat-eaters and less prone to cancer, heart disease, strokes, diabetes and obesity.

Advertising Agency: Fallon, London, United Kingdom
Director: Nico Kassakof
Executive Creative Director: Santiago Lucero
Creative: Rick Gayton, Darren Beresford
Agency Producer: Lisa Mason
Music: Simon Elms
Post Production Producer: Lee Pavey

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