Amnesty International, New Zealand
Amnesty International, a global movement of ordinary people standing up for human rights, is a cause understood and supported by only a small few in our country.
Through sheer luck, New Zealand affords us the freedom to say what we're thinking, to wear what we want, to choose our own friends.
To launch their new positioning - "Protect the Human" - and to raise awareness of their work, Amnesty want ordinary New Zealanders to experience what it might be like to live without basic human rights.
Amnesty are launching Trial by Timeline a Facebook application that scans your Timeline and shows what your comments or behaviors might cost you in countries around the world, just for being you.
Category: Charities & appeals;
Brand: Amnesty International;
Agency: Colenso BBDO, Auckland;
Country: New Zealand;
Client: Amnesty International;
Production: Assembly;
Executive Creative Director: Nick Worthington;
Creative Director: Levi Slavin;
Art Director: Anna Stickley;
Copywriter: Ben Polkinghorne;
Digital Creative Director: Dan Wright;
Planner: Hayley Pardoe;
Account Director: Helen Fitzsimons;
Agency Producer: James McMullan;
Account team: Eileen Cosgrove-Moloney;
Animation - Executive Producer: Amanda Chambers;
Animation - Design Lead: Matt von Trott;
Animation - Designer: Scott Wilson;
Client: Rebecca Emery, Deputy Director, Amnesty International NZ;
Client: Anita Harvey, Media & Communications Manager, Amnesty International NZ.