The First Gay of the World
Sensoa, the Belgian governmental organisation on prevention of venereal diseases, has started original and very curious campaign with an appeal to use condoms. Campaign is called "First Gay".
The protagonist — the elderly man who as it is found out, and has thought up homosexuality. The gay has come to us to give one wise advice from height of the experience — "Love a life, use condoms".
Campaign was developed by agency TBWA Brussels. As a basis for the creative decision in agency used ordinary opinion on illegibility of homosexuals in sex, about their levity, and consequently about not the longest life.
And that show to the spectator the very first gay who, despite very and very long history of existence of homosexuality, is still live, should suggest an idea to an audience about correct life experience of the hero. Laying on a massage table and telling in the chamber of history of the life, the First Gay every time finishes the history words: "I never forgot about an elastic band. And here therefore I still here".
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