Road Accident In USA

Spot «Cow» about danger of the writing sms at the wheel, left three weeks ago, many already named the most powerful social advertising.

Television critics of the USA already with might and main argue, whether not too shocks a social spot of potential televiewers. And in the meantime, the given spot, curiously and uncompromisingly named Gwent Police Department «Cow — the Film which will force you to stop to write messages at the wheel» provokes headings worldwide, and all press has focused the attention to the extremely severe display of the road tragedy which have happened because of three inattentive girls, one of which wrote sms, driving the car, and entailed weight of terrible death and serious physical and moral traumas.

The director of film Peter Watkins-Hughes has told to edition Boards about creation of a social spot.

“The death in road incidents is the greatest murderer of young men in Britain at the age from 13 till 35 years. And it is frequent, emergency conditions use of mobile phones at the wheel are the result. What for to give all life to tell to someone, what you, similar, will be late minutes for five? It not seems to me it is fair. In this country driving and simultaneous use of a mobile phone illegally, but the majority of young men does not understand why. And so this social message urged to fill the given blank”.