Safe Kids USA

Children's television channel Nickelodeon has united with organisation Safe Kids USA and has started in States the television spot which has been thought up by director Harry Cocciolo from Tool.

Nickelodeon tries to influence rather adult part of the audience — on teenagers. Which go with players, correspond a constant with friends on sms and endlessly crack by phone. That at road transition can affect in the most sad image.

In «Chicken» the famous is beaten to Americans a joke, which already more than 160 years. It is a riddle «Why did the chicken cross the road?». To a hen from a riddle have given a kind of the teenager which it is important and very inattentive with a iPod player in ears goes on sidewalk, and then also inattentively tries to pass road.

After the down and feathers have settled on asphalt, in a shot there is an invited star — actress Jennette McCurdy which name does not speak anything to adults, and here to children and teenagers the actress is known as Sam Puckett from show iCarly.

«It is unimportant, why you pass street. To pass road, you need to show attention. Cease to correspond, hide mobile, switch off music... And it is a hen-stuntman»