«Choose A Different Ending»

The trend of influence of an audience on a course of the advertising message and direct interaction with an audience continues to remain one of the main things in the advertising industry. Also receives the increasing development — the first-ever interactive quest is started. In this quest each visitor YouTube can build itself a logic chain of events and or get to prison, or on a party.

Look also the first-ever site on YouTube agencies BooneOackly.

The London police has started the Internet-campaign «Drop The Weapons» of which tries to convince youth of London not to carry with itself in streets of any weapon. Because anyhow, good it will not come to an end. The interactive campaign consisting of several trailers, connected among themselves in chains, suggests audiences to choose independently the further actions by the heroes, which eyes the spectator looks at an event.

The spectator is involved in this game with consequences the first trailer where and it is necessary to make the first choice: to take or not to take a kitchen knife with themselves on street where friends call the hero. And it not unique time when it is necessary to solve in favor of the weapon or against as the situation in not tourist quarters of London is that, that the weapon, both cold, and fire, in streets at youth is too much. In this connection the city authorities start campaigns with appeals to refuse a cold steel the third year: «Carry a knife and be a laughing-stock», «Carry a knife, and it will be easier to criminal than you to kill», «Carry a knife, and consequences will be».

Each variant in campaign of this year involves the whole history, but the variant with a knife in any case comes to an end badly.