Chance of the Crash: 30%

Branch of police of city Elm Grove (USA, Wisconsin) and advertising agency Cramer-Krasselt have presented social campaign against excess of speed on roads.

On posters current speed of the car, moving nearby billboards is placed. Together with it, the figure is introduced in the basic message, for example: «42 000 dollars of expenses on failure», «30% chance to have an accident», «46 days in hospital».

Slogan: Slower is better.