Attention — Children!

Sad creative on a theme of children's death rate on roads from Belgian agency Happiness. "Children see road in another way" — such sense accompanies the public message of the organisation with the sad name "Parents of victims of car accidents".

A Kids on the Road

Belgian agency Happiness has shown, how "in another way" to children the road sees: having played, they see cars which have hidden behind balls and a balloon. Printing campaign calls drivers for cautious driving in places where there can be children.