Urban Speed

The New Zealand transport agency was disturbed by a problem of excess of speed on city roads and has started in a television aether campaign «Slow Down».

Campaign about necessity of observance of a high-speed mode for a city was developed by creative agency Clemenger BBDO. Speech in a spot «Urban Speed» has gone how events could develop at the put speed and as they develop at excess even on 10 km/h.

The minute spot, shows to the spectator usual day, a usual trip of the young man going in the car with speed of 60 km/h instead of ordered 50. Throughout almost all roller of the spectator calm usual road situations with ease resolved in favour of all participants of traffic. As well as it is necessary, vigilance is lulled to show on purpose then much more fascinating action and to illustrate also the fallen asleep vigilance of the driver. Which could stop here in this end, drive, speed, place if speed was on 10 km/h less.