Olympic committee of the United States (USOC) and The Advertising Council declared start of the social campaign devoted to a problem of the use of steroids among youth.
False Star
Campaign, first of all, is directed what to inform the population on a national problem of use of illegal stimulating preparations. It is necessary to notice, that the partner of Olympic committee of the USA, and also the sponsor of an Olympic command of the USA is company Johnson & Johnson, one of the largest manufacturers of the goods for health.
The spot "Don't be an Asterisk" tells about the young man, a star of a school command which throughout all sports competitions used excitants for maintenance of the physical form. The moment of solemn delivery of the main award has been marked by general contempt when on a forehead at the protagonist the small star has got out. Shameful defeat of the person and a pure victory of steroids. The voice behind a shot speaks: "Eventually, all know, who you are actually. A false star".