Shared Money With Needy Children
BBDO Mexico has developed campaign for fund Sabritas which is engaged in the help to homeless children, needy and to children from unsuccessful families.
Basic work Sabritas — supply of such children by school education and meal, and also the general supervision in local shelters. All it becomes on payments and donations which, traditionally, does not happen much.
That people shared money with children, has been made three animation rollers in which the basic leitmotif sounds so — the destiny of such children is not written up to the end, and people have a possibility to change the future history of their life to the best. Three spots develop this thought, each time coming little bit further and changing in destinies of children is little bit more.