The hole area of ozone layer has exceeded the total land area in Europe. Dentsu Beijing wanted to give everybody a clear understanding of the serious consequences of damage to the ozone layer.
The loss of the ozone layer will result in strong ultraviolet radiation skin burning that can cause skin cancer and other illnesses. The agency produced a special T-shirt to demonstrate the harm to the human body caused by ozone layer loss.
Category: Public interest;
Client: China Environmental Protection Foundation;
Agency: Dentsu Beijing;
Country: China;
Executive Creative Director: LiangYue;
Creative Director: ArchiveLi;
Art Director: LiGang;
Copywriter: LaoTao.